I'd like to tell you a little bit about myself. I realized that I wanted to be a hairstylist when I was only four years old. A haircut at a hole-in-the wall salon next to my parents’ jewelry store made me feel my most confident to date. As I strutted out the door, holding up my corduroys that were a size too big, I realized that I wanted everyone to feel as amazing as I did in that exact moment and thus my future was decided. After quite a few years of treating my friends and family like my own personal mannequin heads, everyone getting high off of ammonia in poorly ventilated bathrooms, I happily made my way to cosmetology school in Santa Monica, CA and subsequently got my license in 2009. Over the years I’ve grown to appreciate the beauty in each unique challenge my guests bring to me. I pride myself on being solution oriented as well as straightforward with my guests and our expectations. Together we get to find the best option for you and your hair.
Grateful for the skill set I have and the work I get to do with it, none of it would matter if I didn't have my clients. I consider each of you to be the conditioner to my shampoo. It is, and has always been, my goal to help you find what makes you happy and confident. Take some time for yourself and make your way to my chair to find some peace in your busy day…and maybe have a glass of wine while you’re at it! I truly believe everyone deserves to feel beautiful and everyone deserves more good hair days. Whether you are a supermodel, a CEO, a mom--or all of the above, I stand behind the chair ready to help you and your hair shine.
Spruce & Cedar Salon, Culver City 2017-Present
Owner/Stylist
FRAMED Salon, Santa Monica 2014-17
Owner/Stylist
FRAMED Salon Studio, West Hollywood 2013-14
Owner/Stylist
Byu-ti Hair Therapy, Santa Monica 2009-13
Stylist/Assistant
Redken Color Certified
Pureologist
Redken Symposium Attendee
2019, 2015, 2013, 2011
Intimate/hands-on training
Sam Villa, Chris Baran, Ellen Lawlor, Jerric Fruits, Leah Freeman, Adina Doss
“Gwen has helped transform my hair from boring to awesome. I can’t tell you how many people stop and compliment me on my highlights and color combo since I have been seeing her. Not only does she listen to what you want, the girl knows what’s up! I have very fine hair and was really worried about over-processing, but my hair has never been in better condition.”
–Tracy S.
“Gwen is AMAZING!! She has an incredible eye and truly listens to what you want while adding in her personal touch! Highly recommended!!”
-Jessica F.
“I have had many hairstylist in my lifetime and I can honestly say Gwen is the best. She knows how to style my difficult, frizzy hair and make it look beautiful both straight and curly. She offers suggestions and my hair always turns out better than I expected. I always look forward to my haircuts because not only does my hair look great after, I love hanging at her salon and catching up with her!”
–Courtney S.
"Gwen did a fantastic job on my hair. The color looks great and lasts well. And the cut suits my lifestyle--if I'm too busy to blowdry and style, it still looks good just air-dried. Gwen is fun to talk to and has a great instinct for color and style. I'm so glad I found her!"
-Rebecca S.
"Gwen is the only stylist I trust for my blonde highlights and cut. My husband, once only a barbershop guy, is now hooked too! Could not be happier. Highly highly recommend!"
-Erica R.
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